Does ‘Pink Tax’ Force Women to Pay More than Men?

Horwitz also says the real problem is that girls and women are socialized to want the pink items.

“There is no reason why women shouldn’t be able to walk into the drugstore and buy the men’s razors. Right?” he says. “And if they did, and if they were clear that they didn’t care, there wouldn’t be a more expensive women’s version.”

Congress is making a move to end the pink tax. In April, Democratic Congresswoman Jackie Speier of California, and Republican Congressman Tom Reed of New York, introduced a bipartisan bill with 50 co-sponsors. The Pink Tax Repeal Act would require that comparable products marketed toward men and women be priced equally. 

“I think that if you’re charging women more and people are paying it, then there’s motivation to do that. But it’s discriminatory, and it needs to stop,” Khan says. “It has a cumulative effect over our lifetime because if we’re paying more for products, and earning and owning less, then it’s basically contributing to gender inequality.”